Ski Jumping Nordic Combined in Russia. Sports Club "Flying Skier" - Perm. Ski Jumping Nordic Combined in Russia. Sports Club "Flying Skier" - Perm. Ski Jumping Nordic Combined in Russia. Sports Club "Flying Skier" - Perm.


1000 days until the World Championships in Lahti 2017

FIS Nordic World Ski Championships Lahti 2017 - Lahti 2017

1000 days before the opening of the FIS Nordic World Ski Championships in Lahti 2017 the organizers are working on a new look, that will be published in August, and a concept with which nearly half a million spectators shall be attracted to the event. The project has a budget of 15 - 20 million Euro.

"This is an admission fee driven project. We recognize that our brand is currently not in the condition that we could rely on that income, therefore, our first focus is on it", says Janne Leskinen, Secretary General of the World Championships. "We want to involve the new generation. The time prior to the event must be used in building images and a phenomenon around snow sports. We want to create a story that speaks to the new customers, who are always harder to get involved. Of course we can not forget the old country skiing dedicated fans".

The World Championships from February 21st to March 5th 2017 are also of major importance for tourism. An income of 50 million Euro is estimated for the Lahti Region. Therefore it's especially important for the organizers to create an experience that combines emotion, great service and ease of use.

"The World Championships reach new target groups from the international markets and offer an opportunity to Finland and Lahti area for international visibility, which if properly developed supports the growth of attractiveness and tourism of Finland and the region. Such as the international TV visibility means hundreds of millions of TV viewers around the world", comments the Managing Director of Lahti Region, Raija Forsman.

FIS-ski.com 28 May 2014

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