On 21st October 2013, the Dala horse was announced
as the official symbol of the FIS Nordic World Ski
Championships 2015 in Falun (SWE). In addition,
the eagle-owl Bubo will become the children’s mascot.
“The Dala horse is one of Sweden’s strongest brands
internationally, and certainly one of Dalarna’s.
It fits perfectly into our marketing and works well
with our identity”, said Sven von Holst, CEO of
Falun2015.
The Nusna"s company was awarded the mandate
to design and produce the unique hand-made World
Championships horse of which some 1,000 pieces will
be produced for the Organisers in addition to the
ones for sale. From the selection of wood, to sawing
and carving of the form, everything is done by one
of approximately 50 individuals around Dalarna.
Next to the classic World Championships horse, Bubo
the owl will become the children’s own mascot. Dalarna’s
regional bird, the eagle-owl, was part of the 1993
Championships in Falun and will now get a refreshed
look.
“We believe that the World Championships horse and
Bubo are going to complement each other very well.
The Organising Committee will help market the Championships
horse and the World Championships have a huge impact.
At the same time it is important for us that the
children have their own mascot to welcome them in
the arena and Bubo was appreciated big hit in 1993”,
said Sven von Holst.
